{"id":303,"date":"2014-02-18T20:58:57","date_gmt":"2014-02-18T20:58:57","guid":{"rendered":"http:\/\/digital.matrixmediaservices.com\/?page_id=303"},"modified":"2014-04-16T15:30:49","modified_gmt":"2014-04-16T15:30:49","slug":"what-is-digital-advertising","status":"publish","type":"page","link":"https:\/\/digital.matrixmediaservices.com\/wordpress\/what-is-digital-advertising\/","title":{"rendered":"What is Digital Advertising?"},"content":{"rendered":"

What is digital advertising? Digital advertising includes more media variables that you might think. There’s a fine line between what people call digital advertising and digital signage. By basic definition digital signage includes all electronic displays. In the advertising world digital signage includes digital displays used by brands and marketers to reach the public in high trafficked locations. This particular digital signage is most often referred to as digital out-of-home (DOOH).<\/span><\/p>\n

What is digital advertising as out-of-home media?<\/h2>\n

DOOH is often used for real-time and interactive campaigns, but even without these detailed functions digital out-of-home also allows for general creative flexibility. Since the messaging is digital in nature advertisers save on printing and installation costs. This often translates to a use of multiple campaign creative. DOOH copy can be changed with the click of a button, giving digital campaigns a versatility that most static campaigns don\u2019t have. In addition to low production costs and increased versatility, DOOH also has the major advantage of standing out over static displays.<\/p>\n

Other terms for DOOH\"what<\/h3>\n